Autonomy

Autonomy is a permission granted per action type as eval confidence grows — not a feature shipped once. This config table IS the copilot-to-autonomous roadmap.

Trust ladder progress
2 of 9action types fully autonomous

Autonomy Trust Ladder

Ordered from lowest to highest stakes. Ratchet permissions upward as evals prove reliability.

  • 01
    Creative variant generation
    Spin up new ad copy variants from an existing angle brief.
  • 02
    Visual variant generation
    Agent generates ad visual scene alternatives; text always composited deterministically.
  • 03
    Creative origination
    Invent new angles / hooks from product data without a human brief.
  • 04
    Budget adjustment (within ±20%)
    Nudge daily budgets on live campaigns inside a safe band.
  • 05
    Budget adjustment (beyond ±20%)
    Large budget swings that can materially change spend velocity.
  • 06
    Campaign kill / scale decisions
    Pause underperformers, scale winners based on eval + performance.
  • 07
    Campaign creation
    Assemble a full Meta campaign (targeting, budget, creative) end-to-end.
  • 08
    Product selection
    Pick which SKUs from the merchant's catalog to run ads on.
  • 09
    Full store operation
    Run the entire merchant store: pricing, catalog, ops, and ads.